Can You Still Get Organic Website Traffic in 2020?

We can’t deny it any longer.

Social media platforms are bringing down organic reach…drastically! But can we still get at least some organic website traffic in 2020 without having to resort to the paid traffic route?

Let’s take a look at the numbers.

In 2015, you could generate about 3 organic visitors a month for every 100 followers you had. But now, that number has decreased to about 2 organic visitors a month for every 100 followers you have. That may seem like an insignificant 1 point drop on the surface, but that’s actually a 38.6% decrease of organic traffic from across your social media platforms! 

You may be thinking to yourself, “No problem. If I just post more content, I can get more traffic.” 

That’s true… to a degree. 

In general, posting more should drive you more traffic. However, as you can see from the graph below, this is only true up until your eight post of the month. After your eighth post, you will start to experience a tapering off and diminishing returns. 

Eight posts per month doesn’t seem like very much, does it? 

That’s because it isn’t.

Finally, when we examine the percentage of overall revenue generated from organic social traffic over the last 6 years we can see a dramatic decline. 

Although the dip is measurable, it seems that in 2020 the decline is starting to flatten out. This is because many businesses have realized that organic social traffic has been getting tougher to achieve, so they have diversified their social media platforms to get more reach.

The big takeaway?

Social media is still a vital part of growing traffic for your business. Although organic social traffic is diminishing in power, paid traffic remains to be the powerhouse of advertising. This doesn’t mean organic traffic should be forgotten altogether. However, it does mean that you may need to diversify your social media platforms to maintain a healthy competitive edge in 2020!


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