Cloud Gate Media | Digital Marketing Company


Paid Social

Social Media Marketing has forever changed the way that Businesses have to advertise to their audience. With Facebook and Instagram ads, it’s added another layer of marketing that has become so targeted that many businesses are seeing a high ROI, if done right. Businesses are now not forced to drive people to their Fan Page and get them to “Like” their page to have a post reach them. Instead, we can now reach individuals that meet specific criteria. We can target based off of age range, certain interests, location, income, etc.

We’re sure you’ve seen these “Sponsored” posts on your Facebook and Instagram feed. It’s inevitable and unavoidable. Let’s say you’re a Basketball fanatic living in Los Angeles. Your news feed may begin displaying ads that sell you tickets to Lakers or Clippers Basketball games, basketball fan apps, etc. Yet, of course, there are those ads where you look at it and it has no relevance to you at all. If this basketball fanatic that lives in Los Angeles starts being shown ads that are selling tickets to an opera in New York, what are the chances of this fan converting here? Not very likely and it’ll be a waste of money.

We’ll track your users and audience so we can best retarget them since they have shown interests already. Our team will optimize the different ad creatives and ad copy to see what your customers are responding to best. We’ll structure several A/B tests to understand and optimize your ad performance. Our team of Marketers have managed Millions of dollars in Ad Spend so we understand what strategies works the best and what triggers a customer to respond. Understanding your target customer is key to a successful campaign. We’ll make sure your ads are shown to the right people so you get the best ROI.

percent of B2C users found promoted posts effective, rating them either 4 or 5 on a 5-point effectiveness scale (eMarketer)
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Social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion U.S. in 2014 to $31 billion in 2016 (Hootsuite)
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In 2017, analysts predicted a 26.3% global increase on spending for social media ads
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