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Search Engine Optimization 2017-03-16T07:33:26+00:00

Search Engine Optimization

Once you have a website, it’s great! Yet, you may soon realize that there is very minimal traffic coming to your page. How will people find it? This entire process is what Search Engine Optimization is utilized for. As you may know, Search Engine Optimization is optimizing your website to be ranked as high as possible given the competition in your space for certain search phrases that your target audience will be using. Everyone wants to be on the first page of the search engine for a specific keyword.

Search Engine Optimization is a very lengthy process that often takes a while to see results. Our team will research the hundreds of keywords that your target audience would be searching for. We’ll search for many variations of this keyword to rank as high as possible within Google. After all of our research of keywords and your current competition, we’ll begin to optimize your website for those keywords.

After the research and optimizing your entire website, we move on to creating backlinks. Backlinks are important as they provide a thing called “link juice”. Link juice is the power that is passed to your site via a link from external or internal sources. To better explain, Search Engines such as Google, see these backlinks as a vote of recommendation for your website. For Google, they want to make their search engine as accurate and user-friendly as possible. You don’t want to search for “Dentists in Los Angeles” and get results for concert tickets in Denver, right? Also, you only have 10 spots on that first page. Everybody is competing for a spot there. Every website has a Page Rank and the higher your ranking, the more “juice” you give if you have a link to another site. We work to get you as much “juice” as possible to get you on that first page.

One note of recommendation. There are many, many sites out there that will sell you on getting you many backlinks with authority. Do yourself a favor and do not buy those. They often have spam websites or penalized websites link to your page. Yes, they’ll give you a lot of backlinks. However, this will penalize your website from Google. It’s a headache to get out of, so we recommend you do it the correct way.

Cloud Gate Media - Digital Marketing Agency - Search Engine Optimization
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of consumers who did a local search visited a store within five miles. (WordStream, 2016)
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Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%. (NetMarketShare, 2016)
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Nearly 40% of people search only on a smartphone in an average day. (Google, 2016)