Keeping Your Branding Alive with Social Media Content
Social Media has completely changed the way that businesses market to consumers. It’s almost hard to imagine businesses today without a website as it is. It’s essential for a business. Social Media has become that as well. When you want to find a good restaurant when you’re traveling, majority of us use Yelp or Google Maps. When there’s a question that we need to ask a business, we reach out via Social Media and expect a response. The truth is…Social Media is here to stay. In 2016, the average time spent on Social Media worldwide is 118 minutes. That’s almost 2 hours a day! The barriers to entry? None. You need a solid roadmap on building engaging content for your fans and for all of your marketing activities to work hand in hand with each other.
Being active on Social Media as a business is completely different than using your own Personal Social Media. Your Social Media pages, like your website, is a representation of your brand. It is not only used for advertising products and services, it’s used as a medium to engage and communicate directly with your customer. It’s used to represent the culture of your company so that others will want to work with your company. It’s also used as community of your loyal fans so you can seek out feedback on products and service items for consistency and improvements.
Yet, with the constant changes in the algorithms in various Social Media channels, it’s getting tougher and tougher to push your content to your followers. Organic reach has diminished significantly. We’ll help set up an effective Social Media Strategy to get the most out of your content publishing.